Aim: Maximum impact - minimum time

1) What’s it all about?

Good writing leaves readers inspired by what they have read and open to new possibilities. Readers then literally turn words into actions. This workshop shows you how to create the intimacy and passion that all good writing demands regardless of the format.

2) Why iOpener?

Letters, speeches, internet documents, marketing plans, proposals and reports are the bread and butter of business. Because you catalyse action and get results. Our team is grounded in writing skills because, as in every business, these lead to success.

3) How?

This workshop concentrates on style and content for many different types of document. You will focus on your own personal needs and requirements during the workshop. And you’ll both give and receive feedback on what you write.

4) Participants

You will be asked to start working on a speech during the day, so you will need to have an idea that you would like to develop. This workshop is for up to 8 people.

5) Outcomes

Participants will:

• Know how to plan and prepare a variety of documents
• Understand the key success criteria for different documents
• Be able to use language effectively
• Write logical, punchy and credible documents
• Implement techniques and receive feedback during the session

6) Participants cover

• What do they want? What are you offering?
• Structure and clarity – your options for speeches, internet documents, reports technical writing etc
• Making it personal and why this is important
• Using titles: mean what you say and say what you mean
• Language – colourful and grey language; power talk and what gives your writing the X Factor
• Analysis of great documents: why, what, and how
• Advertising: making successful ingredients yours
• Starting and ending documents - practical
• Journalese and why it helps

7) Target group

Participants who want to take writing to the next level.

8) Duration

1 day